Championship Football Game

Single-Send Campaign — Dash Marketing × ACME Parking

A targeted, pre-scheduled email that reaches likely game-day parkers before kickoff and before nearby inventory fills up.

🖼️ Suggested hero image: a stadium exterior or packed parking lot on game day, dusk lighting. (Search: "football stadium parking lot game day" returned real editorial/news photos — e.g. team-specific game-day parking guides — none licensed for reuse; source a neutral, non-team-branded stock photo instead, since these decks shouldn't imply affiliation with a specific league or team.)

Strategy

Insight

Championship games spike parking demand, but most fans don't reserve — they circle and take whatever's available.
During that short decision window, fans are actively looking for options.
Reaching them before they drive lets ACME influence where they park and cut game-day stress.

Problem

Without proactive outreach, fans default to last-minute decisions or third-party suggestions.
Nearby ACME locations get overlooked, leaving inventory unfilled.
That means lower advance reservations and lost event-day revenue.

Objectives

Increase advance parking reservations before game day.
Maximize occupancy across nearby facilities.
Generate higher event-day revenue through targeted outreach.

Target Audience

Segment	Definition
Event Parkers	Previously parked for football games or other major events near the stadium (Event Categories = Football, Sports).
Evening & Weekend Parkers	Recently parked nearby on weekday evenings after 4pm, or anytime Saturday/Sunday.

Targeted Locations: Stadium Garage · Main Street Garage · Arena Deck · ACME Garage

🖼️ Suggested image: screenshot of the Campaign Builder audience filters showing the event-category and transaction-time criteria. Pull a real screenshot rather than substituting stock imagery.

Schedule Send

One pre-scheduled email timed to ACME's average customer pre-booking window for sporting events — 5 days out.

Timing	Step	Purpose
T-5 days	Game Day Send	Matches ACME's average 5-day advance booking window for sporting events.
Kickoff	Reserve & Arrive	Customers arrive with parking already locked in, reducing day-of stress.

Creative

Game Day Parking — Reserve Parking

Park close. Arrive ready. Leads with excitement and convenience; one clear CTA to reserve before spots fill.

Recommended content checklist:

Championship game branding (own the visual, avoid league/team trademarks)
Opponent, date & kickoff time
Nearby parking locations + walking distance to the stadium
Reserve Parking CTA
Rates or starting price
Optional promo code
Parking availability reminder
Terms & eligible locations

🖼️ Suggested image: rendered email mockup (phone-frame) once the creative is built in Figma.

Results

Metric	Value
Emails Delivered	156,240
Open Rate	36.5%
Click Rate	20.1%
Parking Reservations	3,965
Promo Redemptions	512
Tracked Revenue	$312K+

🖼️ Suggested image: designed stat-card graphic in brand colors, not a live dashboard screenshot.