Concerts in the Park

Automated Series — Dash Marketing × ACME Parking

A recurring, automated email series that turns last-minute concertgoers into repeat ACME parkers across a summer event schedule.

🖼️ Suggested hero image: an outdoor evening concert crowd shot — warm string lights, people on blankets/lawn chairs. Sets the "low-stakes community night out" tone from the Insight section. (Search: "summer concert in the park" turned up usable stock/editorial examples — none licensed, so source a proper stock or brand photo before publishing.)

Strategy

Insight

• A recurring summer concert series draws local residents for a simple, low-stakes night out.
• Most attendees decide where to park shortly before arrival, defaulting to whatever looks easiest nearby.
• Because the series repeats weekly, there's a real chance to turn one-time parkers into repeat customers across the season.

Problem

• Parking decisions happen last-minute, with no advance nudge toward ACME.
• Nearby ACME options get overlooked without prior communication.
• Each missed touchpoint is a missed shot at building a repeat-season customer.

Objectives

• Increase awareness of ACME parking near the venue.
• Encourage concertgoers to plan parking ahead of each show.
• Drive repeat parking visits across the full summer series.

Target Audience

Targeted Locations: Main Street Garage · Market District Lot · Riverfront Deck · City Hall Garage · Lakefront Avenue Lot

🖼️ Suggested image: screenshot of the Campaign Builder audience filter panel showing these criteria selected (location, transaction recency, event category). This is product UI, not stock photography — pull a real screenshot from Campaign Builder rather than substituting a generic image.

## Automated Cadence

A repeatable two-touch email sequence fires automatically ahead of every date on the concert schedule.

🖼️ Suggested visual: a simple flow diagram (three connected nodes: T-5d → T-2d → Day of) — same shape as the deck version. Better rebuilt natively in Notion/Figma than lifted from a search result.

## Creative

Music in the Park — Reserve Parking

Park close, walk easy, enjoy the show. Sent before each concert. Neighborhood-based, helpful, timely tone.

Tonight's Concert Parking — Get Directions

Skip the street parking search. Day-of send when no discount is active. Leads with convenience and a guaranteed spot.

🖼️ Suggested image: an actual rendered email mockup (phone-frame screenshot) of each variant — pull from Figma once the creative is built, rather than a stock photo. A generic "parking garage entrance" photo (see search results) could work as supporting imagery inside the email itself, but shouldn't stand in for the mockup.

Results

Illustrative example metrics — sample campaign, not client-reported data.

🖼️ Suggested image: a simple bar or stat-card graphic (matching brand: dark bg, purple accents) — not a screenshot of a live dashboard, to avoid the earlier inconsistency issue where the mockup didn't match the stated numbers.