Concerts in the Park

Automated Series — Dash Marketing × ACME Parking

A recurring, automated email series that turns last-minute concertgoers into repeat ACME parkers across a summer event schedule.

🖼️ Suggested hero image: an outdoor evening concert crowd shot — warm string lights, people on blankets/lawn chairs. Sets the "low-stakes community night out" tone from the Insight section. (Search: "summer concert in the park" turned up usable stock/editorial examples — none licensed, so source a proper stock or brand photo before publishing.)

Strategy

Insight

A recurring summer concert series draws local residents for a simple, low-stakes night out.
Most attendees decide where to park shortly before arrival, defaulting to whatever looks easiest nearby.
Because the series repeats weekly, there's a real chance to turn one-time parkers into repeat customers across the season.

Problem

Parking decisions happen last-minute, with no advance nudge toward ACME.
Nearby ACME options get overlooked without prior communication.
Each missed touchpoint is a missed shot at building a repeat-season customer.

Objectives

Increase awareness of ACME parking near the venue.
Encourage concertgoers to plan parking ahead of each show.
Drive repeat parking visits across the full summer series.

Target Audience

#	Segment	Definition
1	Recent Night & Weekend Parkers	Parked near the venue on evenings or weekends within the last six months.
2	Previous Concert Series Parkers	Parked nearby during last year's concert series dates.
3	New Parkers During the Series	First-time parkers captured during this year's concert dates.

Targeted Locations: Main Street Garage · Market District Lot · Riverfront Deck · City Hall Garage · Lakefront Avenue Lot

🖼️ Suggested image: screenshot of the Campaign Builder audience filter panel showing these criteria selected (location, transaction recency, event category). This is product UI, not stock photography — pull a real screenshot from Campaign Builder rather than substituting a generic image.

Automated Cadence

A repeatable three-touch email sequence fires automatically ahead of every date on the concert schedule.

Timing	Touch	Purpose
T-5 days	Event Awareness	Introduce the upcoming show and nearby ACME parking options.
T-2 days	Plan Your Parking	Prompt attendees to lock in a spot before the night arrives.
Day of	Final Reminder	Last-mile nudge with directions right before the show.

🖼️ Suggested visual: a simple flow diagram (three connected nodes: T-5d → T-2d → Day of) — same shape as the deck version. Better rebuilt natively in Notion/Figma than lifted from a search result.

Creative

Music in the Park — Reserve Parking

Park close, walk easy, enjoy the show. Sent before each concert. Neighborhood-based, helpful, timely tone.

Tonight's Concert Parking — Get Directions

Skip the street parking search. Day-of send when no discount is active. Leads with convenience and a guaranteed spot.

🖼️ Suggested image: an actual rendered email mockup (phone-frame screenshot) of each variant — pull from Figma once the creative is built, rather than a stock photo. A generic "parking garage entrance" photo (see search results) could work as supporting imagery inside the email itself, but shouldn't stand in for the mockup.

Results

Metric	Value
Open Rate	35%
Click Rate	20.4%
Transactions	654
Promo Redemptions	27
Parking Revenue	$10.9K+

🖼️ Suggested image: a simple bar or stat-card graphic (matching brand: dark bg, purple accents) — not a screenshot of a live dashboard, to avoid the earlier inconsistency issue where the mockup didn't match the stated numbers.