Dash Client Access Guide

Your parking performance, in one place. Track parking revenue, understand customer activity, and review updates from your parking management team.

Your Asset’s Performance

Start with your parking results, then explore the details behind changes in performance.

Your Portfolio Overview

Your key parking metrics at a glance.

See your total revenue and parker counts, how your customers behave, and how your marketing pages are converting—all on one screen.

Short-Term Parking Performance

Understand your day-to-day parking business.

Explore revenue and parking activity by hour and day. Identify busy periods, review changes over time, and discuss opportunities with your account team.

Monthly Parking Performance

Keep track of your monthly parking business.

Review active monthly parkers, revenue, and account growth. See how your monthly parking business changes over time.

Asset Performance Report

Your key parking results in one report.

Review revenue, customer activity, and performance insights in a consolidated report. Use it as a starting point for discussions with your account team.

Customers & Opportunities

Explore who uses your parking and where there may be opportunities to encourage repeat visits or grow monthly parking.

Parker Insights

Understand the customers behind your parking activity.

Explore how often customers visit, when they park, and how much they spend. Review changes in customer behavior over time.

Customer Segments

Focus on groups with similar parking habits.

Group customers by shared behaviors, such as frequent visits or a period without parking. Use these segments to discuss targeted outreach with your account team.

### Lead Conversion

See how inquiries become monthly parking customers.

Review where prospective monthly parkers come from, which locations generate inquiries, and how many leads become monthly customers. Work with your account team to identify opportunities for better follow-up.

Context & Operator Updates

Review seasonal patterns, nearby events, and updates from your parking management team for additional context around your results.

Revenue Trends & Seasonality

Put changes in performance into context.

View revenue alongside weather, seasonal patterns, and nearby events. Use this information to explore factors that may influence parking demand.

Upcoming Events

Look ahead to potential changes in demand.

Review upcoming events near your property and discuss potential implications for pricing, staffing, and operations with your account team.

Operator Updates

Stay informed about your property.

Read updates from your parking management team, including explanations of performance changes, items under review, and next steps.

Getting Started

You’ll receive a separate Dash invitation by email. Follow these steps to activate your account and begin reviewing your parking performance.

1. Accept Your Invitation

Open the email from invitations@dashmarketing.io and follow the activation link. If you don’t see it, check your spam or junk folder.

2. Sign In and Bookmark the Portal

Visit the Dash portal and bookmark it for easy access.

3. Review Your Property

Review your property’s reporting period, revenue, and daily and monthly parking activity.

4. Explore Your Insights

Explore customer patterns, seasonal trends, and upcoming events to identify potential opportunities.

Need Help?

For login assistance, team access, or questions about your data, contact your account team.

For more dashboard guides, visit the Dash Help Center.