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Platform Home

Last updated August 27, 2026

Overview: The Platform Home dashboard (/dashboard) is the default landing page after login. It summarizes revenue and customer performance across all locations for a selected date range, with quick links into deeper reports (Transients, Monthlies, Seasonality, Local Events, Pages, Leads).

FireShot Capture 044 - Home - Dash Marketing - portal.dashmarketing.io

#ElementWhat it does
1Left sidebar navNavigates between Platform, Asset Report, Dashboards (Transients / Monthlies / Leads / Pages / Parkers), Data, Local Events, and Seasonality.
2“All filters” buttonOpens a right slide-out panel consolidating Dates, Client, Vendor, City, and Location filters, with Clear all / Apply Filters buttons.
3Client / City / Location / Vendor pillsIndividual quick-filter dropdowns, each with a search box and checklist of available values. For example, Location lists every property by address.
4Month navigator (< July 2026 >)Arrows step one month at a time. Clicking the center month/year label opens a Jan–Dec grid picker for quickly jumping to another month in the year.
5Revenue Overview card (purple)Displays total revenue for the selected filters/date range plus Growth vs Last Month. Not clickable; summary metric only.
6Customer Overview card (teal)Displays total customer count for the selected filters/date range. Not clickable; summary metric only.
7Revenue Performance panel (Transient Revenue / Monthly Revenue)Shows Transient Revenue and Monthly Revenue totals with a 6-month stacked bar chart. Each View More link jumps to the corresponding deep-dive dashboard (Transients or Monthlies).
8Customer Behavior panelBreaks down the average customer profile into Frequency (Single use vs Occasional), Revenue (Low vs Emerging), and Customer Types (Weekday Midday, Commuter, Weekday/Weekend Evening, Weekday/Weekend Morning). Read-only bars; not interactive.
9Seasonality and Events panelTwo shortcut tiles: Weather impact links to the Seasonality dashboard; Upcoming events links to the Local Events dashboard.
10Location Transient Performance Matrix (scatter chart)Plots every location as a dot: Avg Transactions per Day (x-axis) vs Avg Net Revenue per Transaction (y-axis). Dot size appears to correlate with space count.
11Quadrant labels (Volume Opportunities / Top Performers / Growth Opportunities / Premium Opportunities)Static badges naming each quadrant of the scatter chart based on high/low transactions and high/low revenue per transaction. Not clickable or interactive.
12Locations / Spaces counterDisplays the number of locations and total parking spaces represented in the matrix, e.g. Locations: 47 / Spaces: 8,915.
13Timeline slider + 2 small icon buttons (Aug–Jul range)Slider scrubs/restricts the date range plotted on the chart. The two adjacent icon buttons had no observable effect during testing; their function remains an open question, rather than a confirmed bug.
14Landing Pages cardShows DashPages count, Page Views, and Clicks, including a view-to-click rate. View More jumps to the Pages dashboard.
15Customer Acquisition cardShows Forms Submitted, Leads, and Conversions, including a conversion rate. View More jumps to the Leads dashboard.

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